{"id":1513,"date":"2011-12-08T22:59:51","date_gmt":"2011-12-09T05:59:51","guid":{"rendered":"https:\/\/www.whitecoatinvestor.com\/?page_id=1513"},"modified":"2025-11-25T15:38:02","modified_gmt":"2025-11-25T22:38:02","slug":"advertise-here","status":"publish","type":"page","link":"https:\/\/www.whitecoatinvestor.com\/advertise-here\/","title":{"rendered":"Advertise Here!"},"content":{"rendered":"
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Advertise with Us<\/h1>\n
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One of The White Coat Investor\u2019s core missions is to connect our high-income readers and their students, trainees, and partners with the best-in-class financial resources. One way WCI accomplishes that is by selling advertising to companies or people who are great at what they do. If you think you or your company would be a good fit, consider becoming an advertising partner.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n

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Who Can You Reach with Your Ad?<\/h2>\n
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The audience for this site consists mainly of physicians but also includes dentists, advanced practice clinicians, lawyers, pharmacists, engineers, and other highly paid professionals in search of financial and investing information. Placement of an ad here allows you to focus on this \u201chigh-yield\u201d audience. You can better understand our white coat investor community by reviewing the results of our most recent survey<\/a>.<\/p>\n

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8.6 Million<\/h2>\n
Annual Website
Visits<\/div>\n<\/p><\/div>\n
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3.8 Million<\/h2>\n
Annual Podcast
Downloads<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n
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Communities and Social Following<\/h2>\n
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84K<\/h2>\n<\/p><\/div>\n
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100K<\/h2>\n<\/p><\/div>\n
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112K<\/h2>\n<\/p><\/div>\n
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70K<\/h2>\n<\/p><\/div>\n
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36K<\/h2>\n<\/p><\/div>\n<\/p><\/div>\n

(Updated September 2025)<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n

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Do We Allow Anyone to Advertise?<\/h2>\n
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\n WCI limits advertisers to companies that we can strongly recommend to our colleagues, as we feel an ethical responsibility to readers to not advertise companies that could be detrimental to their financial health. We have an application to assist with this vetting process.\n <\/p>\n

Advertising Application<\/a><\/p>\n

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Cost of Advertising<\/h2>\n
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\n The going rate for ads varies by the amount of traffic and the location of the ad. Once approved as a partner, we can share the current rates and availability.\n <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n

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Types of Advertising<\/h2>\n
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Display Ads<\/h3>\n

\n Six display ad spots are embedded directly within blog content. These will be visible across desktop, mobile, AND the daily blog post email.\n <\/p>\n<\/p><\/div>\n

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Forum Ads<\/h3>\n

\n We have ads specific to our forum which averages 50K users a month.\n <\/p>\n<\/p><\/div>\n

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Email Newsletter Sponsorships<\/h3>\n
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\n WCI publishes a monthly email newsletter, currently going out to 84K double-opt-in subscribers. You may sponsor an edition of the newsletter. The newsletter will have a \u201cSponsored By\u201d paragraph with a brief description of your business\/services, a banner ad, and a direct link to your site. This is limited to one ad per month.<\/p>\n

We also have a boot camp email series that includes 12 email newsletters sent to all new email subscribers. Each newsletter has a sponsor similar to the monthly email newsletter.\n <\/p>\n<\/p><\/div>\n

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Recommendation Pages<\/h3>\n

\n Part of the mission of The White Coat Investor is to connect our community with the good people in the financial services industry. To assist with this, we have several recommendation pages:\n <\/p>\n<\/p><\/div>\n

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